Snoop Dogg is rolling his love for cannabis into a new lifestyle
website intended to be an online "encyclopedia" for anything
anyone would want to know about pot.
Merryjane.com went live on Monday, featuring a homepage inviting
people to apply for early access to a beta version of the platform.
The full launch is expected in October.
The rapper described it as an online venue for information, insights,
news and business guidance about the marijuana world and it boasts
celebrity allies including actor Seth Rogen and singer Miley Cyrus.
"We will be like the encyclopedia to the cannabis world," Snoop
Dogg said at the TechCrunch Disrupt conference in San
Francisco.
Merry Jane, which will be ad-supported, will try
to connect legal shops and customers,
according to a promotional video shown at the
conference.
"I enjoy it for medical reasons," Snoop Dogg
responded when asked why pot was such a
passion for him and so deeply tied to his
persona as an entertainer.
"It is a peace situation for me. Every time I
have been around it, I have seen beautiful
things happen. I've seen people manifest love,
peace and harmony."
The rapper-turned-startup-investor predicted
that marijuana would be legal in California
and 20 other US states in two years.
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